It’s an undisputed fact that more and more people are switching to online shopping because of the convenience, variety and value it offers. To stay relevant in the crowded online space, ecommerce companies have to come up with creative ways to attract online shoppers. As it is, SEO still plays a critical role in the marketing strategy of ecommerce companies.
#1: Design an impressive ecommerce website
This is actually the basic step. It sets the foundation for everything else that follows. Make sure your ecommerce website is simple to navigate, engaging and responsive. This way your clients will keep coming back to shop with you.
Don’t scratch your head if you don’t have the skills to set up an ecommerce website. Companies like Semalt will help you build an optimized retail website. On top of this, they’ll integrate a secure checking system, an inventory tracking and management system, plus create content that’ll draw clients to you. There’s even a tool for keeping track of web traffic and conversions to gauge the effectiveness of the ecommerce website.
#2: Exploit the mobile aspect of the ecommerce website
In 2015, Internet Retailer has counted that $104.5 billion were spent on mobile ecommerce sales. The figures are expected to project upwards so it’s up to you to take the advantage of this. It all starts with the designing your retail website: make sure its optimized to run on mobile gadgets. Keep off flash ads and pop ups.
#3: Research, research, research
Research on what type of content you should put up and the specific keywords/phrases that your target market will like. Try to figure out what your clients are clicking on and make that better. Focus your attention on landing pages, home page and product page determine how they rank by Google algorithm. It doesn’t hurt to check out what your competition is up to.
#4: Create relevant links
Inbound links still play a critical role in marketing your ecommerce website. Look for bloggers that may want to link to your products or website and team up with them. You can also find reviews of your products on social media and add inbound links to your ecommerce website. There over 60 tools you can use to leverage this tactic.
#5: Create fresh content
Your ecommerce website should be more than a catalog of products with static descriptions. Make a point of creating by our own blog then post fresh, insightful content. You could try a gift guide for different holidays which recommend products you have on retail.
#6: Ask for customer reviews
Customer reviews not only build credibility but also, boost your SEO. Think in this way: the more reviews you get, the more content (fresh) you get.
#7: Conduct regular web checks
It’s normal to make mistakes. As more content and webpages are added, the more you’re prone to have errors. Check out for missing tags, scripts, redirects, duplicate pages, dead links, missing images and any other error by conducting a quarterly check on the ecommerce website. Use free tools to check the loading speed, website security and so much more.
#8: Build a battalion of influencers
Team up with bloggers and have them writing about your ecommerce website, products and review. Start a social media campaign to boost your SEO and web traffic.
Using these tips, you can build a strong online presence. Your competitors will be left reeling from the shock.